Branding

Branding for Scholars for Belarus

From Logotype to Website

Animated GIF showing a vertical slice of an avocado with a brown seed in the center and green flesh surrounded by a darker green outer skin on a white background.

My Role

I can create a complete branding for your project — from the logo, style, design for social media, web design — to a fully functional website.

Services

Logo design
Complete project style
Web design
Youtube graphics
Adaptable social media templates in Canva
Print materials for conferences

Collage of black and white headshots of various individuals arranged around the bold text 'WE ARE BELARUSIAN SCHOLARS' on a textured red background.

The Scholars for Belarus project aimed at strengthening the Belarusian academic community in exile. It was necessary to create a style that is formal, yet recognisable, dynamic, and clean.

Three adjacent columns each describing a principle: FORMAL with text 'Structured layout and a minimal color palette.', CLEAN with text 'A lot on space and air.', and DYNAMIC with text 'Recognisable shapes and animations.'

All style rules and recommendations, along with usage examples, have been compiled into a style guide for the team. It is written in clear language so that even non-designers can use it.

Four slides of a style guide on a dark red background, covering color palette with black, red, white bars, font example Manrope in various weights, photo usage guidelines with four sample photos, and geometric forms with lines, squares, and jagged rectangles.

The project website is the key point of contact with the audience. It is the place where users go in search of additional materials, transcripts, supplementary literature, and more. The information should be presented in a clear and rigorous academic style, while also standing out from similar resources.

Go to website

Three webpage screenshots side by side on a dark red background, showing Scholars for Belarus project pages. Left page titled 'CURRENT OPPORTUNITIRS' lists calls for analytical articles, a methodological lab for content analysis, a workshop on research project development, and archive links, with images of typing on laptop, drawing with phone, and a lecture hall. Center page titled 'The Right to Life, the Death Penalty, and Euthanasia. Can the government decide when we die?' features an image of a woman, scales of justice statue, and text about death rights and lecture series. Bottom section shows other related episodes with thumbnail images. Right page titled 'Workshop on developing research projects in English for applying for scientific grants' includes application deadline, description of project support, participation conditions, and selection and implementation procedures with text and an auditorium photo.

The Scholars team has launched its own lecture series. Experts explain complex concepts in plain language, offer insights, and share international best practices. I suggested tying all these concepts together with a unifying theme centered on Belarusian patterns.

Grid-based visual representation of seven concepts labeled with words: Body, Death, Food, Family, Space, Technology, and Time; each represented by a different pattern of red squares on a black background, with corresponding pixelated white and red codes to the right.

Since YouTube was one of the main channels for attracting a new audience, the thumbnails needed to be optimised for visibility and engagement. The task was especially demanding because the project’s core visual language was formal and restrained, and it had to be translated into a more attention-grabbing format without losing consistency with the overall identity.