The Scholars for Belarus project aimed at strengthening the Belarusian academic community in exile. It was necessary to create a style that is formal, yet recognisable, dynamic, and clean.

All style rules and recommendations, along with usage examples, have been compiled into a style guide for the team. It is written in clear language so that even non-designers can use it.

The project website is the key point of contact with the audience. It is the place where users go in search of additional materials, transcripts, supplementary literature, and more. The information should be presented in a clear and rigorous academic style, while also standing out from similar resources.

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The Scholars team has launched its own lecture series. Experts explain complex concepts in plain language, offer insights, and share international best practices. I suggested tying all these concepts together with a unifying theme centered on Belarusian patterns.

Since YouTube was one of the main channels for attracting a new audience, the thumbnails needed to be optimised for visibility and engagement. The task was especially demanding because the project’s core visual language was formal and restrained, and it had to be translated into a more attention-grabbing format without losing consistency with the overall identity.

A visual identity was also developed for social media and printed materials so that the project could present itself at conferences and online.